Fiat History 1991 to 2003
The new cars of 
the 1990s
After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in 1993, it was the moment of Fiat Punto (named “Car of the Year” in 1995) and Fiat Coupé, with bodywork designed by Pininfarina and Centro Stile Fiat.
Other popula
r cars
With Fiat Ulysse, which came out in 1994, the company made its entry in a sector that was progressively expanding: the SUV. 1995 saw the debut of the Barchetta, the Fiat Bravo and Brava, followed the next year by Fiat Marea and Marea WE, and in 1997 Fiat Palio.
Changes at the top and a new registered office
In 1996 Giovanni Agnelli became the Honorary President of the Fiat Group and Cesare Romiti took the office of CEO. In 1997 the parent company left its premises in Corso Marconi and moved to the Palazzina Fiat of Lingotto, which in the meantime had been converted into a Trade Fair and Convention Complex.
New company strategies
To cope with the crisis of the early 1990s, the company escalated its expansion into the international markets and attained a world-wide presence which enabled it to achieve over 60% of its turnover outside Italy. In the late 1990s, increasingly aggressive competition prompted Fiat to concentrate its attention on the developing markets.
The Fiat brand was promoted as an innovative brand proposing avant-garde technological solutions at affordable prices. To celebrate the Company's 100th Anniversary, in 1999 the Fiat logo was renewed and proposed in a round version, to be used as the new products logo.
The last born in 1990s and the first born of the new century
1998 was the year of Fiat Seicento, ideal for city driving, and the Multipla, characterised by flexible use and uncommon versatility. Two years later, at the Paris Motor Show, Fiat Doblò was presented: an informal car and also a commercial vehicle. In 2001 Fiat Stilo was launched, characterized by a new design, with sophisticated technology and numerous deluxe options; the following year Fiat Multipla, New Fiat Ulysse and Fiat Stilo Multi Wagon were restyled. In 2003 the new Punto was marketed (exactly 10 years after the model was first launched) with the innovative 1.3 Multijet 16v, and the new Barchetta was restyled inside and out. In the autumn the new Panda made its appearance and was immediately awarded the prize “2004 Car of the Year”.