The New Image for Fiat Vehicles - 1999

Fiat vehicles will be adopting a new brand mark with the new Punto to be presented during July 1999 on the occasion of Fiat's hundredth anniversary.

This brand mark will be none other than the renowned round shield of the Twenties, featuring a band of laurels around a blue field on which the Fiat name stands out in silver.

A restyled version of this symbol will now be returning to grace the front grille of the 'centenary car', after which it will gradually be adopted by all Fiat models over a period of time. The same emblem, with the addition of the dates 1899-1999, will also form the logo for the company's hundredth anniversary celebrations.

Fiat is therefore looking to the future, to the global market on which is has for many years played a leading role, while at the same time keeping its identify and roots, symbolised in the new brand mark. Designed by the Fiat Style Centre, the emblem stands for 'change in continuity', a sign of the past reinterpreted in a modern light.

The round logo will replace the five bars that have given the Brand's cars a 'family feeling' since 1991 (the Cinquecento was the first car on which they appeared without being accompanied by the four cubes), which is to say the set of elements that makes each product a recognisable member of the Fiat 'family'. The Group's trademark - the famous emblem of four cubes slanting at 18 degrees - remains the same, and will continue to distinguish the back of each model as the Company's unmistakable signature.

The history of the 14 trademarks that have appeared on the radiator grilles of Fiat vehicles throughout these hundred years makes curious and sometimes fascinating reading. We shall tell their tale here, referring to the year in which each symbol was used as the Brand's unique 'family feeling' for the first time.